Meanwhile, Ads Reporting, Ads Manager, and Events Manager will continue to be available for businesses using Facebook… for now, at least.
While insights are still available in the Business Suite, you may start receiving less valuable data than you’re used to.īusiness Suite is still rolling out, so it may not be available yet on your account. Instead, Facebook is focusing on its redesigned comprehensive Business Suite.
#Facebook audience insights free#
Much of the analytics power behind this free tool relies on information that will no longer be available to Facebook from iPhone users.įor some businesses, this may make ad success less “hackable,” forcing businesses to focus more on creating exceptional ads that capture attention and convert beyond a hyper-focused audience. New privacy options are putting consumers more in control of their data, which means there’s less information and insights available for Facebook to offer businesses. However, the information Facebook can access through its pixel is diminishing, making the tool-less and less useful… especially after iOS14. So naturally, some businesses are getting concerned that the iconic tool will shut down at the end of the month.
User journeys, audience cohorts, and insights have been valuable resources that could take some of the guesswork out of Facebook advertising. If you’ve been advertising on Facebook for a while, you may have become pretty reliant on Analytics to learn more about your audience. Why is Facebook Getting Rid of the Analytics Tool?
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